Why Blogging is going social in 2014

Hello fabulous soul!

How is your day going? I bring you a Super Sunday Special. I present to you Belén Cusi, from Glipho. Tips are on Saturday and since I have about the future nine-ten of them fully booked, I could not wait that long for this article. It is also filed under the Opinion category because I want to hear what you think!

It is not only to encourage to join Glipho but it reminds you about your love for writing. That´s right, that love that you have for typing away those words and letting the world know what is on your mind.

Now, as I read this article the past week, I fell in love with every line. Not only because it was written in such a great way but also because I understood where she was coming from. Her heart is in it as always. 🙂

Even though as I want to make my way towards expanding brand and turning it into my living, I also post here, on Glipho.

What do you think?

Let´s get to that social blogging 🙂

Check more of her writings at:

http://glipho.com/blogging

Your go-to resource for all things blogging and beyond. Got questions or tips for articles? Reach out to us: blogmecrazy@glipho.com.

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Why Blogging is going social in 2014

By: Belén Cusi

In the age of social media, networks and platforms, we have the ability to document our lives through just about any medium we fancy.

For videos, we have Youtube.
Photos, Instagram.
Thoughts or feelings, Facebook.
For sharing what we’re up to, Twitter.

We also have blogging platforms, which allow  us to create entire websites surrounding our lives, our interests, our work.  Then we have apps, plugins, and extras that connect all these networks and platforms.  We can even now  also make videos on Instagram, live chat on Facebook, and customize our Twitter feed.

But what about blogging? Where does blogging fit in the ever-evolving social network spectrum? To fully answer that question we must first ask:

“What is blogging?”

Or better,  “What was blogging?”

If you’ll go back to the late nineties, when the term “blogging” was born and the practice emerged, you’ll remember that it consisted of nothing more than keeping an online diary. Remember that word.

The layouts were  basic, the entries extremely personal and the aim simply to document one’s life and interests. Originally penned as outcasts, bloggers were those people who spoke unabashedly about the latest politicking, tech gadget, their quirky fashion outfits or their most recent unrequited love. Blogging was fresh, the writing raw, and design was merely an afterthought.

Naturally, as the use of permalinks and blogrolls increased and more sophisticated platforms like Blogger—and later WordPress—emerged, blogging took on a more professional form.

By the early 2000’s, blogging had become a powerful mainstay in politics and blogs had proven themselves to be highly credible news sources.

Blog layouts became increasingly complex, customization options were endless and one could easily mistake a blog for a website. The Huffington Post is a great example of this. Slowly, blogs became sophisticated websites with many pages, advertisements and appealing graphics. At the end of the day, the only indicator that these websites were, indeed, blogs, were the small hyperlink bylines under articles titles indicating the time, date and author of the post. Ah…this is a blog!

For bloggers, the evolution of blogging has been fantastic—people now run businesses out of blogging, make income, and even work full-time as bloggers.  Bloggers can create brands around their names, monetize their blogs through affiliate advertising, offer their services and even collaborate with high-profile brands.  Some have become celebrities.

The opportunities that have arisen in the blogging industry (it is now considered an industry!) are limitless and have changed the landscape of how businesses reach their consumers.

This surge in the monetization and branding of blogs, however, has had a negative impact on the art of blogging itself, on the essence of what blogging is.
*               *               *
Bloggers these days are consumed by their statistics. We really are. I see countless of articles with advice for bloggers saying not to be a slave to your stats, but with the cutthroat competition that exists in the field, this addiction to the numbers is inevitable.

Blogging fulfills the basic human needs of attention and praise. Bloggers crave readers, unique views, comments and shares. For many bloggers, statistics are the fuel for their income, so keeping a vigilant eye on these numbers is critical. For others, they are the only standards by which they measure their personal success.

How many Twitter followers do I have? Facebook likes? Daily hits?

And somewhere in this chaotic sea of statistics and dollar signs, the original appreciation for what blogging is has been lost. The online diary. The online purging of your personal thoughts, your daily life, your quirky style. The latest politicking. Your unrequited love…

The online diary has been lost. It has succumbed to WordPress and to blogging platforms dedicated to creating websites—brands—out of blogs.

Now don’t get me wrong, I’m all about branding. I’ve already mentioned the success bloggers can achieve through branding their blogs. The hard work, recognition and financial rewards can make this form of advanced blogging extremely fulfilling work.

What I’m addressing here—or whom, I should say—are the bloggers whose voices have been lost in this landscape of visuals, branding, monetization, and design. Not only that, blogs have become isolated platforms where the only engagement comes from commenting, the only social connection comes from Twitter and other social networks, and where bloggers need tools like Bloglovin’ to “get on the map” for other bloggers and their readers.

Sure, blogging is “free”. But is it really? With no outside resources and little knowledge, fewbloggers make it past the three month benchmark, when statistically speaking most new bloggers throw in the towel due to waning motivation and little reward for their hard work. To “make it” in blogging these days means to have kickass design ($$$), clever promotion (time=$$$), a domain and hosting** ($$$), rights to high-quality photography ($$$$), and so on. Bloggers who can’t–or who don’t want to–invest this kind of money find themselves lonely, tired and frustrated.

Well, what if everyone could blog in one place?

What if there were a platform for bloggers that functioned like a social network; where bloggers could post articles that directly show up in the feeds of their readers?

A platform where readers could tailor their feeds to show the latest posts by their favorite bloggers; where they could have all their social networks integrated into one space, making it so simple to share their work and that of others that blogging naturally becomes a communal activity?

A paradigm shift in the nature of blogging is occurring, where bloggers engage with one another, write collaborative novels, share ideas and even create drafts together. Eventually they’ll be able to tag each other in their posts, send private messages and create groups for projects or for simply keeping in touch.

Glipho has been created for just that—to create a space for bloggers, writers, for people, to come together and share their ideas. What Instagram is for your photos, Glipho is for your words, your stories, your lives. Your online diary. (Told you to remember that word). Your method of telling stories to the world, to your friends, to your family. The power of words, at your disposition, with no other expectations than simply to write.

You see, the online diary has been lost in the confusion of what blogging really is. Blogging hasbecome more about being read and becoming popular than about actually being yourself. Sure, mainstream is cool, but it’s mainstream. It’s not YOU.
Glipho wants you to be yourself again. AND be read. And be popular.

Blogging in a social network means you’re not blogging alone anymore. You’re instantly connected to people all over the world. Sharing each others’ work is extremely easy, commenting doesn’t require any captcha, and following your favorite blogs can be done in the same place where you create your posts. Done and done.

…for our videos, we have Youtube.
Our photos, Instagram.
Our thoughts and feelings, Facebook.
For sharing what we’re up to, Twitter.
For sharing our storiesGlipho.

We live in an age dominated by social media, yet blog platforms continue to be isolated. Don’t you think it’s time blogging became social, too?

To experience social blogging for yourself, visit www.glipho.com.

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For more on The Always Believer

WordPress: http://www.thealwaysbeliever.wordpress.com

Glipho: http://www.glipho.com/thealwaysbeliever

Facebook: http://www.facebook.com/thealwaysbelievers

Twitter: http://www.twitter.com/toalwaysbelieve

Instagram: http://www.instagram.com/thealwaysbeliever

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